So it's on Amazon, Waterstones, and any other e-tailer one cares to mention. And so am I.

And oh yes, you haven't seen this, have you? The final ever cover! Here's a larger version:

Hello, pretty. They've changed the design of my name and texturised it with a bit of what looks like circuitry, hinting at the futuristic elements of World in the book (don't know what I'm talking about? You should prolly like buy it and read it or something).

And now comes the odd, uncomfortable territory of marketing one's self. Because people can actually spend money on it from now on. They can  p r e  -  o r d e r  it.

Everyone has their own breaking point of ho-age. There are essays, reams of blog posts on this very topic - how much self-ho is too much self-ho?

Unfortunately, I think this is a bit of trial and error. If you find yourself losing followers or interest with your pimping, dial it back. But there's nothing wrong with shouting about your book. Just do it in a normal way, not a robotic way. Be interesting and engaging; be you, in essence. Talk about whatever you want to talk about, as well as talking about your book. Don't be false. Be honest. Be "hey, I have a book coming out and you might like it", not "speaking of hot new literary talent, *nervous bray of laughter*".

People follow you because they find you interesting enough to do so - did you 'sell yourself' to them to get them to follow you? Chances are you struck up a conversation, or they found you through other like-minded people. Don't push at people; give them a chance to find their way to you. Being clear about what you are and what you have to offer (i.e. a damn fine book) is a good thing. Gimmicks don't work. Sales pitches don't work. These are consumers, not business people. They want stuff that they come across themselves, just like they came across you themselves (gently helped by whatever mechanism you like - recommends, reviews, lists, mentions, other people talking about you).

Trust that your book will also find that audience offline.

Now pray excuse me while I go make a dance video for pre-orders.